A Digital Strategist, Campaign Manager, and Performance Marketer.
My CV
Skills
Integrated Marketing Performance Marketing DEI Ethnic Marketing
Digital Marketing Email Marketing Targeted Marketing Mass Marketing
Content Strategy Website Management Campaign Management Branding Social Media Project Management Creative Development
WeChat Customer Journey Management Personalization
Full -Funnel Marketing Programmatic Ads Search Ads Display Ads
Translation English Mandarin Cantonese French Korean
Work Experience
2023 - Present
Associated Marketing Manager, TD
Reporting to the Senior Manager the Associate Manager, Newcomer and Multicultural Segments acts as a subject matter expert within their own area of specialty or a resource for others, leading projects and contributing to the development and execution of marketing plans and programs by designing and delivering marketing solutions consistent with TD’s marketing standards and strategies.
2022
2022-2023
Marketing Strategy Manager, Scotiabank
The Manager of Marketing Strategy, Investments, led the development and execution of the creative strategy and content development of digital campaigns for Scotiabank’s Investments products and plans. Working in close collaboration with internal creative and media partners and external creative and media agencies, I championed our go-to-market process and strategize, implement, and share the performance of our digital creative marketing campaigns.
Paid Media Specialist, DIJGTAL
An all-encompassing paid media role in acquisition performance marketing working in programmatic, social, search, display, and affiliate marketing for an online sportsbook, MaximBet. In this role, I lead A/B testing, campaign execution, and work with Smartly.io, Snapchat, Twitter, Meta, Instagram, and programmatic ad strategy, budgeting, and buying.
2021
Campaign Manager, Reprise Digital
Accounts: Sony, Levi's, Sobeys, Shark/Ninja, Cronos
The role is responsible for the overall campaign performance and execution of global brands. I provided the best-in-class expertise and recommendations that drive performance.
For full details, download my CV or check out my LinkedIn.
Education
University of Toronto, BBA
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Specialist in Management, International Business
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Minor in English-Chinese Translation
UofT Post Grad Studies
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Public Speaking and Presentations
... And an assortment of marketing certificates and licenses from Google, Meta, Snapchat, and SEMrush.
(If you can name it, and it's within the digital marketing space, I most likely have it)
Interests
In my free time I love to take long walks with my dog, do some recreational bouldering, hit the gym, experiment with new recipes, and travel as far as I can.