A Digital Strategist, Campaign Manager, and Performance Marketer.
StartRight (Newcomer)
Trying to feel at home in a new country can make for a rough start. With the StartRight program at Scotiabank, feel empowered in starting a new life on the right financial footing.
Home Away from Home
The idea is to be approachable, supportive, positive, friendly, and nostalgic. These were used as display and social ads, targeted with a secret formula.
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Direct translation: Create beautiful new memories and happy surprises in your new home. [Offer details]
Advice to the old me
This part of the campaign leverages the advice a Canadian immigrant would have given herself 15 years ago. This campaign leads with empathy and supportive advice.
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Direct translation: There is no need to hide who you are. Canada is a multi-cultural country. You will find your own traditions mingling with others.
