A Digital Strategist, Campaign Manager, and Performance Marketer.
Sleep Advisor by Scotia Advice+
Scotiabank
Are your investments keeping you up at night? Put your financial worries to bed with advice from a Sleep Advisor by ScotiaAdvice+.
The current winter investment campaign that drives value for customers through advice-driven, customer-first investment solutions.
TV and Online Video Ads
As part of the creative development, the goal is to target a common worry customers have. When concrete data supports the notion that the majority of Canadians lose sleep over their finances, we won't sleep on your investments, so you can get a good night's sleep.
Customer-targeted Digital Ads
Using paid social and display ads, messaging was tailored to suit the specific customer segment's needs. I built customer segmentation from scratch by working with product teams and stakeholders. This specific ad features our competitive offer with messaging tailored to a new-to-Canada audience. A new channel was also leveraged to reach both English and French audiences.
.COM, Online Banking, and Mobile Banking
Using content to guide customers to advice-driven solutions, the content from the front page of Scotiabank's personal banking website, Advice+, ScotiaFunds, and all retail investments pages, including online banking and mobile banking were revamped to feature content that is relevant to the customer, now.
Targeted Emails
With more than 130 email versions, and integrating CRM data, customers were targeted with emails that truly spoke to their needs.
